Programs & Collaborations

Recent ACBL research* indicates that people who play bridge cite three great benefits to playing:

Bridge is fun. It offers the suspense of poker, the cerebral qualities of chess, and the excitement of competing.

Bridge is social. It provides an opportunity to meet new people and make new friends. It develops communication and cooperation skills with your partner.

Bridge is good for the mind. It stimulates both the right and left sides of your brand. Playing regularly keeps your brain young and your mind alert.

We've identified four key target group of casual and potential players:

  • Adults 50+
  • College Students
  • Military
  • Pre-Teens

To reach them, we support programs that both teach people to play and encourage them to enjoy the game in living rooms, universities, club environments, retirement communities, schools, camps, public libraries, and many other places.

We make grants to people with good ideas for fulfilling this mission, sometimes on our own, and sometimes in partnership with the American Contract Bridge League and the American Bridge Teachers Association.

* RedRover Company, Memphis, TN: ACBL Marketing Study 2019

Leave a Legacy for Bridge; Encourage Others to Follow Suit.